Guides

Install eventabee

Install from the Shopify App Store, grant scopes, and open the dashboard.

Install the theme app embed

Enable the Theme App Embed that ships the consent banner and browser-side pixel.

Verify events are flowing

Confirm storefront events are flowing before connecting destinations.

Set up the consent banner

Enable, style, regionalize, and verify the storefront consent banner.

Privacy policy additions for eventabee

What to add to your store's privacy policy when you install eventabee.

Privacy policy disclosures for eventabee merchants

Copy-paste templates for adding eventabee + your ad-platform destinations to your store's privacy policy.

Cookie policy additions

Cookie categories and descriptions to disclose when using eventabee.

Regional privacy notes

GDPR, UK GDPR, and US state laws — a plain-English field guide.

Connect Meta (Conversions API)

Set up Meta CAPI with access token, dataset ID, and test events.

Connect Google (GA4 + Ads)

Send events to GA4 via Measurement Protocol and plan Google Ads setup carefully.

Connect TikTok (Events API)

Set up TikTok Events API with pixel code and access token.

Connect Klaviyo

Request or configure Klaviyo delivery and verify event flow.

Connect Pinterest (Conversions API)

Request or configure Pinterest delivery and verify event flow.

Connect Snapchat (Conversions API)

Request or configure Snapchat delivery and verify event flow.

Connect Segment

Request or configure Segment delivery and verify event flow.

Connect PostHog

Request or configure PostHog delivery and verify event flow.

Connect a generic webhook

Forward events to an HTTPS endpoint with optional authorization and retries.

Request a first-party destination

Request a new integration or use a webhook when a vendor is not built in.

Replay and backfill

Understand retry, replay, and support-assisted backfill after configuration fixes.

Debug a destination

Use the Event Log, delivery details, retries, and support replay paths.

How event deduplication works

Use consistent event IDs so browser and server signals do not double-count.