Server-side event pipeline
eventabee Beta
Recover the 10–25% of events your browser pixels lose.
Currently in beta — onboarding select Shopify brands.
The problem
Browser pixels lose events to content blockers, ITP, and network failures. Consent banners lose more — every reject is a conversion your ad platform never sees. Both leak ROAS in the same silent, quarter-long way. The fix is the same: own the banner, the event store, and the pipeline as one system.
Our approach
eventabee captures events from the Shopify Web Pixel extension and a geo-aware consent banner that auto-applies opt_in / opt_out / implied modes by region. Events are always written to an append-only store, then fanned out to destinations the visitor has consented to. Token rotates? Replay the affected window. Visitor upgrades consent later? Replay the last 30 days to the newly-permitted destinations — tagged backfilled so attribution stays clean. Custom destinations let merchants ship a field-mapped endpoint without us writing a connector.
Outcome
Merchants consistently see 10–25% of 'missing' events recovered in the first week, with visible impact on CAPI match quality and reported ROAS. Full event history is retained for replay and audit. Consent rejections become recoverable instead of permanent. Custom destinations ship in an afternoon, not a sprint.
How it works
- Capture. Web Pixel + Theme App Embed send events to the eventabee ingest endpoint.
- Store. Every event is written to an append-only log before anything else.
- Fan out. Consent-gated workers forward events to each destination with per-destination retry.
Common questions
What does eventabee do?
eventabee is a server-side event pipeline for Shopify. It captures events from a Web Pixel and a Theme App Embed consent banner, stores every event, and fans them out to ad platforms, analytics tools, and custom endpoints — only to destinations the visitor has consented to.
Is eventabee in production yet?
eventabee is in beta. We’re onboarding select Shopify brands. If you want early access, get in touch — we pair every install with a short setup call.
How much does it cost?
Pricing isn’t publicly listed yet. During beta we work with merchants case-by-case. Reach out and we’ll talk numbers.
Does this replace my existing tracking?
It complements it. Browser pixels still run — eventabee captures a parallel server-side signal so you don’t lose events to content blockers, ITP, or network drops. Where both paths produce the same event, we dedupe on event_id.
Which ad platforms and destinations are supported?
Meta (CAPI), Google (GA4 + Ads), TikTok Events API, Klaviyo, Pinterest Conversions API, Snapchat Conversions API, Segment, PostHog, generic webhooks, and a custom destination builder with field mapping and JSON templating.
v0.1.0 ·
Want early access?
We're onboarding a small group of stores during beta. Tell us about your stack.
Request access