Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Your consent rate is now a growth metric
A 30% reject rate isn't just a privacy stat — it's a 30% cut to the conversions your ad platforms see. The fix isn't a better banner. It's owning the banner and the pipeline as the same system.
Event loss is invisible — until your ad spend tells on it
First-party server-side tracking isn't just about privacy compliance. It's about making sure Meta, TikTok, and Google actually see the conversions you're paying them for.
Why Shopify's 50-product filter limit breaks on large catalogs
Shopify native collection filtering only sees the first 50 products on a page. Here's what that means for merchandising, and how searchabee fixes it.