FAQ
Answers to common questions about eventabee.
What does eventabee do?
eventabee is a server-side event pipeline for Shopify. It captures events from a Web Pixel and a Theme App Embed consent banner, stores every event, and fans them out to ad platforms, analytics tools, and custom endpoints — only to destinations the visitor has consented to.
Is eventabee in production yet?
Yes. eventabee is live on the Shopify App Store as of May 2026 — install it here. Pro and Business ship with a 7-day free trial, and there’s a free tier with one destination if you just want to evaluate it.
How much does it cost?
Free plan ($0/mo, 1 destination, 1-day event log). Pro is $49/mo (or $39/mo annually) for 3 destinations, performance recovery, and the live event stream. Business is $199/mo for unlimited destinations, EMQ + Event Quality, external-domain support, and the monthly Impact Report. Flat pricing — never per-event, never per-order.
Does this replace my existing tracking?
It complements it. Browser pixels still run — eventabee captures a parallel server-side signal so you don’t lose events to content blockers, ITP, or network drops. Where both paths produce the same event, we dedupe on event_id.
Which ad platforms and destinations are supported?
Meta (CAPI), Google (GA4 + Ads), TikTok Events API, Klaviyo, Pinterest Conversions API, Snapchat Conversions API, Segment, PostHog, generic webhooks, and requested first-party connectors for teams that need a new destination.
How does the consent banner work?
The banner is geo-aware. EU/UK visitors see opt-in by default, 19 US states see opt-out, and the rest of the world runs implied consent. You can override the defaults per region. Consent decisions gate fanout — events are always stored, and only forwarded to destinations the visitor has permitted.
What happens if a visitor changes their consent later?
If a visitor upgrades consent (say, accepts analytics after initially declining), Business can replay stored events within the plan retention window to the newly-permitted destinations. Backfilled events are tagged so attribution stays clean.
Do you support GDPR / CCPA?
Yes. The banner handles the major regulatory modes (opt-in for EEA/UK/Switzerland, opt-out for CCPA states including California, Colorado, Connecticut, Virginia, etc.) and supports data subject requests via a per-visitor purge endpoint.
How do I install it?
Install from the Shopify App Store, grant the requested scopes, enable the Theme App Embed for the consent banner, connect destinations in the dashboard, and verify events are flowing. See the install guide.
Is eventabee embedded in Shopify Admin?
No. eventabee is intentionally a standalone dashboard at a custom domain (not inside Shopify Admin). This is deliberate — the dashboard is analytics-shaped and wants the full browser tab.
How fast are events forwarded?
Fanout is sub-second in the steady state. Events are written to Postgres first and forwarded via Redis Streams workers, so ingest never blocks on destination latency.
What happens if a destination is down?
Per-destination retry with exponential backoff, then a dead-letter queue you can inspect and replay. Events aren’t lost when a vendor has a bad day.
Can I send events to my own endpoint?
Yes — Business supports generic webhooks for teams that want event copies in their own systems. If you need a first-party connector or a vendor-specific payload shape that generic webhooks do not cover, request a new destination from the admin and we’ll scope it with you.
What Shopify plans does this work with?
All Shopify plans. No Shopify Plus requirement.
What happens when I uninstall?
On uninstall we disable ingest immediately, retain event data for 30 days (in case you reinstall), then purge. You can request immediate purge from support.