Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
How Eventabee tracks AI attribution at the event level
AI shopping traffic is becoming a real commerce channel. Eventabee tracks AI attribution at the event level by preserving evidence, classifying identifiable AI signals, and avoiding direct-traffic guesses.
Shopify UCP Is Open: Prepare for AI Commerce, Then Prove What It Drives
Shopify's Universal Commerce Protocol makes AI shopping more concrete for merchants. Here's how to prepare product data, policies, schema, and attribution without overclaiming what UCP exposes today.
Shopify Order.cartToken in GraphQL: why it matters for post-checkout attribution
Shopify's 2026-07 Admin GraphQL API adds Order.cartToken. Here's why that small field matters for cart-to-order stitching, pixel + webhook dedupe, and server-side tracking on Shopify.
Your storefront runs five tracking systems. It should run one.
A Shopify tracking-consolidation argument for merchants running too many pixels, tags, scripts, and destination-specific snippets on the storefront.
Eventabee is now live on the Shopify App Store
Eventabee is live on the Shopify App Store after private beta. See what shipped, pricing, current capabilities, and what's coming next for merchants.
Better ROAS without more ad spend: the server-side tracking playbook
A tactical Shopify server-side tracking playbook for improving ad-platform signal quality before increasing media spend. Links back to the pixel-loss math pillar.
Why smart Shopify brands are moving to first-party event pipelines in 2026
A strategic Shopify architecture piece explaining why first-party event pipelines are replacing scattered browser pixels for tracking, consent, and recovery.
Your Shopify pixel is losing 25% of conversions. Here's the math.
The canonical Honeybound event-loss pillar: calculate how many Shopify conversions browser pixels miss, why ad platforms react, and what server-side tracking can recover.
Segment Spec 'Experiment Viewed' on Shopify: A Complete Guide
Eventabee simplifies Segment's 'Experiment Viewed' spec event for Shopify stores by automatically capturing variant context from leading A/B testing tools and enriching the data for downstream analytics platforms.
GA4 Server-Side Tracking for Shopify (Without Google Tag Manager)
A GA4 server-side tracking guide for Shopify merchants who want cleaner purchase events without running Google Tag Manager server infrastructure.
Sending Visually A/B Experiments to Meta CAPI and GA4
Eventabee's Business tier auto-detects Visually A/B experiments and enriches Meta CAPI and GA4 tracking with variant context for accurate conversion attribution.
How to Track Kameleoon Experiments in Shopify (With Server-Side Events)
Track Kameleoon experiments in Shopify with Eventabee by capturing variant context and enriching server-side conversion events automatically.
iOS 14.5 Tracking Recovery: A 2026 Shopify Playbook
An iOS 14.5 Shopify tracking recovery playbook for merchants dealing with browser limits, attribution gaps, and Meta CAPI signal quality.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
Your consent rate is now a growth metric
Consent rate affects attribution quality, but it should not be treated as a trick to bypass user choice. This opinion piece explains why banner UX and event routing belong in the same growth system.
Event loss is invisible — until your ad spend tells on it
A short opinion piece on why Shopify event loss is hard to notice until ad platforms optimize against incomplete conversion data. Links to the pixel-loss math pillar.