Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
VWO Shopify Setup Guide 2026: From Pixel to Purchase Attribution
Set up VWO on Shopify in 2026 and attribute purchases with Eventabee by carrying experiment context into server-side conversion events reliably.
Segment Spec 'Experiment Viewed' on Shopify: A Complete Guide
Eventabee simplifies Segment's 'Experiment Viewed' spec event for Shopify stores by automatically capturing variant context from leading A/B testing tools and enriching the data for downstream analytics platforms.
PostHog Shopify Integration: Native Experiments and Autocapture
Learn how Eventabee's PostHog integration enables server-side tracking for Shopify merchants without volume caps or metered pricing, enriching A/B testing data and compliance with privacy regulations.
Sending Visually A/B Experiments to Meta CAPI and GA4
Eventabee's Business tier auto-detects Visually A/B experiments and enriches Meta CAPI and GA4 tracking with variant context for accurate conversion attribution.
How to Track Kameleoon Experiments in Shopify (With Server-Side Events)
Track Kameleoon experiments in Shopify with Eventabee by capturing variant context and enriching server-side conversion events automatically.
Littledata Alternatives for Shopify in 2026
A Shopify-focused Littledata alternatives guide for teams comparing reporting, server-side events, experiment context, consent handling, and flat pricing. Includes decision guidance and caveats.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
Optimizely Web Experiments on Shopify: Server-Side Attribution Setup
Set up server-side Optimizely attribution on Shopify with Eventabee so experiment IDs enrich conversion events across analytics platforms accurately.
Shopify No-Volume-Cap Analytics: Why Per-Order Pricing Is Broken
Per-order analytics pricing makes growth harder to forecast. This page explains the no-volume-cap thesis and links to vendor-specific pricing comparisons for Elevar, Littledata, Stape, and Analyzify.