Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Shopify Order.cartToken in GraphQL: why it matters for post-checkout attribution
Shopify's 2026-07 Admin GraphQL API adds Order.cartToken. Here's why that small field matters for cart-to-order stitching, pixel + webhook dedupe, and server-side tracking on Shopify.
Your storefront runs five tracking systems. It should run one.
A Shopify tracking-consolidation argument for merchants running too many pixels, tags, scripts, and destination-specific snippets on the storefront.
Eventabee is now live on the Shopify App Store
Eventabee is live on the Shopify App Store after private beta. See what shipped, pricing, current capabilities, and what's coming next for merchants.
Better ROAS without more ad spend: the server-side tracking playbook
A tactical Shopify server-side tracking playbook for improving ad-platform signal quality before increasing media spend. Links back to the pixel-loss math pillar.
Why smart Shopify brands are moving to first-party event pipelines in 2026
A strategic Shopify architecture piece explaining why first-party event pipelines are replacing scattered browser pixels for tracking, consent, and recovery.
Your Shopify pixel is losing 25% of conversions. Here's the math.
The canonical Honeybound event-loss pillar: calculate how many Shopify conversions browser pixels miss, why ad platforms react, and what server-side tracking can recover.
VWO Shopify Setup Guide 2026: From Pixel to Purchase Attribution
Set up VWO on Shopify in 2026 and attribute purchases with Eventabee by carrying experiment context into server-side conversion events reliably.
Segment Spec 'Experiment Viewed' on Shopify: A Complete Guide
Eventabee simplifies Segment's 'Experiment Viewed' spec event for Shopify stores by automatically capturing variant context from leading A/B testing tools and enriching the data for downstream analytics platforms.
PostHog Shopify Integration: Native Experiments and Autocapture
Learn how Eventabee's PostHog integration enables server-side tracking for Shopify merchants without volume caps or metered pricing, enriching A/B testing data and compliance with privacy regulations.
GA4 Server-Side Tracking for Shopify (Without Google Tag Manager)
A GA4 server-side tracking guide for Shopify merchants who want cleaner purchase events without running Google Tag Manager server infrastructure.
Sending Visually A/B Experiments to Meta CAPI and GA4
Eventabee's Business tier auto-detects Visually A/B experiments and enriches Meta CAPI and GA4 tracking with variant context for accurate conversion attribution.
How to Track Kameleoon Experiments in Shopify (With Server-Side Events)
Track Kameleoon experiments in Shopify with Eventabee by capturing variant context and enriching server-side conversion events automatically.
Analyzify Pricing in 2026: Features, Tiers, and Hidden Gotchas
A Shopify Analyzify pricing and fit breakdown for teams comparing setup complexity, server-side tracking needs, consent workflows, and Eventabee flat pricing.
Stape Pricing vs. Shopify-Native Server-Side: What You Actually Pay
A Stape pricing vs Shopify-native server-side tracking comparison for merchants deciding between GTM server infrastructure and Eventabee managed event routing.
iOS 14.5 Tracking Recovery: A 2026 Shopify Playbook
An iOS 14.5 Shopify tracking recovery playbook for merchants dealing with browser limits, attribution gaps, and Meta CAPI signal quality.
Littledata Alternatives for Shopify in 2026
A Shopify-focused Littledata alternatives guide for teams comparing reporting, server-side events, experiment context, consent handling, and flat pricing. Includes decision guidance and caveats.
Elevar vs. Eventabee: Feature, Price, and Migration Comparison
Compare Elevar and Eventabee by pricing model, destination needs, experimentation data, consent workflows, DSAR scope, and migration cost. Use this as the canonical vendor comparison page.
Shopify GDPR Consent Banner: The Complete 2026 Guide
The canonical Honeybound guide to Shopify GDPR consent banners: what the banner must explain, how consent should gate tracking, and where Eventabee fits without treating compliance as a marketing slogan.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
Elevar Pricing Explained: Real Costs at 1K, 10K, and 100K Orders (2026)
A plain-English Elevar pricing breakdown for Shopify teams comparing order-metered analytics costs with Eventabee flat pricing. Includes assumptions, caveats, and when price should not be the only switching factor.
Optimizely Web Experiments on Shopify: Server-Side Attribution Setup
Set up server-side Optimizely attribution on Shopify with Eventabee so experiment IDs enrich conversion events across analytics platforms accurately.
Shopify No-Volume-Cap Analytics: Why Per-Order Pricing Is Broken
Per-order analytics pricing makes growth harder to forecast. This page explains the no-volume-cap thesis and links to vendor-specific pricing comparisons for Elevar, Littledata, Stape, and Analyzify.
Elevar Pricing Calculator for Shopify: Flat vs Volume Costs
Use this worksheet to compare Elevar order-volume pricing against Eventabee flat pricing. The Elevar pricing guide explains the model; this page is the calculator companion.
Event loss is invisible — until your ad spend tells on it
A short opinion piece on why Shopify event loss is hard to notice until ad platforms optimize against incomplete conversion data. Links to the pixel-loss math pillar.