Journal
Eventabee is now live on the Shopify App Store
Eventabee is live on the Shopify App Store after private beta. See what shipped, pricing, current capabilities, and what's coming next for merchants.
Key takeaways
What to remember
- Eventabee moved from private beta to public Shopify App Store availability.
- The app focuses on server-side conversion tracking, consent, and reliable ecommerce event data.
- Flat-rate pricing gives merchants a predictable alternative to volume-based analytics bills.
Eventabee is officially live on the Shopify App Store. After ten months of private-beta work with merchants, the app is now available to install directly from Shopify with a free starter plan, paid plans, and a seven-day trial on upgraded tiers.
The short version: Eventabee gives Shopify merchants server-side conversion tracking and a built-in consent banner in one app. It is designed for stores that rely on paid acquisition but know browser pixels are no longer telling the whole story.
Why we built Eventabee
Ad blockers, iOS tracking prevention, browser privacy changes, and consent requirements have made traditional client-side tracking less reliable. That creates a practical problem for merchants: conversions still happen, but Meta, Google, TikTok, Klaviyo, and other destinations may not receive enough clean signal to optimize campaigns well.
Eventabee was built to close that gap without forcing merchants to stitch together a separate tracking stack, consent platform, event monitor, and custom server-side implementation.
The app pairs a Shopify web pixel with server-side event delivery so stores can send cleaner conversion data after the browser layer, while keeping consent controls close to the tracking system itself.
What shipped in the App Store release
The launch version includes the core pieces merchants need to start improving tracking quality:
- Server-side conversion tracking for Shopify storefront events
- Built-in consent banner with geo-targeted GDPR and CCPA rules
- Destination connections for platforms such as Meta, Google, TikTok, Pinterest, Snapchat, and Klaviyo
- Performance dashboard for monitoring delivery and event quality
- Live event stream and delivery drill-downs on paid plans
- Failed-delivery recovery tools for debugging and improving signal reliability
- Event quality metrics, including Meta EMQ and synthesized quality scores for Google Ads and TikTok on higher tiers
Merchants can also request additional destinations from inside the admin. When a new connector makes sense for the platform, we build it for everyone rather than turning it into one-off custom work.
Pricing at launch
Eventabee is launching with a free plan so merchants can start without a long procurement cycle.
- Starter — Free: one destination, one-day event retention, consent banner, web pixel, and server-side tracking.
- Pro — $49/month: three destinations, 14-day event retention, consent analytics, performance overview, failed-delivery recovery tools, and live event stream. Annual billing is available at $468/year.
- Business — $199/month: unlimited destinations, 30-day event retention, consent audit receipts, external-domain SDK and cross-domain support, Meta EMQ, Google/TikTok Event Quality, monthly impact reports, and advanced testing/reporting features. Annual billing is available at $1,908/year.
Both paid plans include a seven-day free trial through Shopify Billing.
What merchants should use it for first
If you are installing Eventabee for the first time, we recommend starting with one high-impact destination and validating the event flow before expanding.
For many stores, that means connecting Meta or Google first, confirming events are arriving, then adding TikTok, Klaviyo, Pinterest, Snapchat, or additional destinations once the baseline is healthy.
A good first-week checklist looks like this:
- Install Eventabee from the Shopify App Store.
- Enable the consent banner for the regions you serve.
- Connect your first ad or analytics destination.
- Confirm storefront events appear in the live event stream.
- Review delivery and event quality inside the performance dashboard.
- Add more destinations once the first connection is stable.
What we are building next
The public launch is the starting line, not the finish line. The roadmap is focused on making tracking more observable, more resilient, and easier for non-technical operators to trust.
Near-term work includes stronger destination diagnostics, richer consent reporting, better monthly impact summaries, and more connector coverage based on merchant requests.
We are also continuing to improve the parts that matter after installation: onboarding, setup validation, recovery workflows, and clear reporting that helps teams understand whether their tracking stack is actually getting healthier.
Install Eventabee
Eventabee is available now on the Shopify App Store: install Eventabee Tracking & Consent.
If you want help deciding whether server-side tracking belongs in your current Shopify stack, reach out to Honeybound. We can help review your tracking setup and identify where signal is getting lost.
Frequently asked questions
Is Eventabee available on the Shopify App Store?
Yes. Eventabee is now publicly listed on the Shopify App Store after running with private-beta merchants.
What does Eventabee do for Shopify merchants?
Eventabee helps merchants send higher-quality server-side conversion events, manage consent-aware tracking, and improve analytics reliability.
How is Eventabee priced?
Eventabee uses a flat-rate model, giving merchants a predictable alternative to volume-based tracking and analytics pricing.