Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Segment Spec 'Experiment Viewed' on Shopify: A Complete Guide
Eventabee simplifies Segment's 'Experiment Viewed' spec event for Shopify stores by automatically capturing variant context from leading A/B testing tools and enriching the data for downstream analytics platforms.
Why subscription state machines beat status enums
Subscription apps outgrow simple status enums fast. Model lifecycle transitions instead to keep pause, cancel, resume, and billing logic clear.
GA4 Server-Side Tracking for Shopify (Without Google Tag Manager)
A GA4 server-side tracking guide for Shopify merchants who want cleaner purchase events without running Google Tag Manager server infrastructure.
Shopify Customer Privacy API: A Developer's Integration Guide
A developer-focused guide to Shopify Customer Privacy API consent state, app integration points, and how consent data should flow into event destinations.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
Token Exchange killed the OAuth redirect
Shopify Token Exchange and Managed Installation change OAuth app setup. See what to delete, what to build, and which migration gotchas matter.