Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Your storefront runs five tracking systems. It should run one.
A Shopify tracking-consolidation argument for merchants running too many pixels, tags, scripts, and destination-specific snippets on the storefront.
Eventabee is now live on the Shopify App Store
Eventabee is live on the Shopify App Store after private beta. See what shipped, pricing, current capabilities, and what's coming next for merchants.
Better ROAS without more ad spend: the server-side tracking playbook
A tactical Shopify server-side tracking playbook for improving ad-platform signal quality before increasing media spend. Links back to the pixel-loss math pillar.
Why smart Shopify brands are moving to first-party event pipelines in 2026
A strategic Shopify architecture piece explaining why first-party event pipelines are replacing scattered browser pixels for tracking, consent, and recovery.
Your Shopify pixel is losing 25% of conversions. Here's the math.
The canonical Honeybound event-loss pillar: calculate how many Shopify conversions browser pixels miss, why ad platforms react, and what server-side tracking can recover.
Event loss is invisible — until your ad spend tells on it
A short opinion piece on why Shopify event loss is hard to notice until ad platforms optimize against incomplete conversion data. Links to the pixel-loss math pillar.