Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Segment Spec 'Experiment Viewed' on Shopify: A Complete Guide
Eventabee simplifies Segment's 'Experiment Viewed' spec event for Shopify stores by automatically capturing variant context from leading A/B testing tools and enriching the data for downstream analytics platforms.
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GA4 Server-Side Tracking for Shopify (Without Google Tag Manager)
A GA4 server-side tracking guide for Shopify merchants who want cleaner purchase events without running Google Tag Manager server infrastructure.
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Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
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