Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Why smart Shopify brands are moving to first-party event pipelines in 2026
A strategic Shopify architecture piece explaining why first-party event pipelines are replacing scattered browser pixels for tracking, consent, and recovery.
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Your consent rate is now a growth metric
Consent rate affects attribution quality, but it should not be treated as a trick to bypass user choice. This opinion piece explains why banner UX and event routing belong in the same growth system.
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