Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Better ROAS without more ad spend: the server-side tracking playbook
A tactical Shopify server-side tracking playbook for improving ad-platform signal quality before increasing media spend. Links back to the pixel-loss math pillar.
Your Shopify pixel is losing 25% of conversions. Here's the math.
The canonical Honeybound event-loss pillar: calculate how many Shopify conversions browser pixels miss, why ad platforms react, and what server-side tracking can recover.
Sending Visually A/B Experiments to Meta CAPI and GA4
Eventabee's Business tier auto-detects Visually A/B experiments and enriches Meta CAPI and GA4 tracking with variant context for accurate conversion attribution.
How to Track Kameleoon Experiments in Shopify (With Server-Side Events)
Track Kameleoon experiments in Shopify with Eventabee by capturing variant context and enriching server-side conversion events automatically.
iOS 14.5 Tracking Recovery: A 2026 Shopify Playbook
An iOS 14.5 Shopify tracking recovery playbook for merchants dealing with browser limits, attribution gaps, and Meta CAPI signal quality.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.