Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
GA4 Server-Side Tracking for Shopify (Without Google Tag Manager)
A GA4 server-side tracking guide for Shopify merchants who want cleaner purchase events without running Google Tag Manager server infrastructure.
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Sending Visually A/B Experiments to Meta CAPI and GA4
Eventabee's Business tier auto-detects Visually A/B experiments and enriches Meta CAPI and GA4 tracking with variant context for accurate conversion attribution.
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