Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
VWO Shopify Setup Guide 2026: From Pixel to Purchase Attribution
Set up VWO on Shopify in 2026 and attribute purchases with Eventabee by carrying experiment context into server-side conversion events reliably.
PostHog Shopify Integration: Native Experiments and Autocapture
Learn how Eventabee's PostHog integration enables server-side tracking for Shopify merchants without volume caps or metered pricing, enriching A/B testing data and compliance with privacy regulations.
Stape Pricing vs. Shopify-Native Server-Side: What You Actually Pay
A Stape pricing vs Shopify-native server-side tracking comparison for merchants deciding between GTM server infrastructure and Eventabee managed event routing.
Meta CAPI Shopify Setup: The 2026 Guide (Without GTM, Without Code)
A Meta CAPI setup guide for Shopify merchants who want server-side purchase events without building GTM server infrastructure or custom code.
Optimizely Web Experiments on Shopify: Server-Side Attribution Setup
Set up server-side Optimizely attribution on Shopify with Eventabee so experiment IDs enrich conversion events across analytics platforms accurately.