Journal
Notes from the inside of ecommerce systems.
Technical writing about the problems we're working on. No listicles, no thought-leadership.
Your storefront runs five tracking systems. It should run one.
A Shopify tracking-consolidation argument for merchants running too many pixels, tags, scripts, and destination-specific snippets on the storefront.
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Event loss is invisible — until your ad spend tells on it
A short opinion piece on why Shopify event loss is hard to notice until ad platforms optimize against incomplete conversion data. Links to the pixel-loss math pillar.
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