Audit result
Meaningful issues are holding the site back.
The overall grade reflects the total point impact across every active finding. Category health is capped by open issues, so a section with a real problem no longer shows as an “A” just because the absolute deduction is small.
Audit cards
Compact cards show rating, issue count, point impact, and category. Click a card for evidence and recommendations.
Product reviews tool detected
What we found
No review-platform script detected on sampled pages.
Why it matters
No reviews surface on PDP = no social proof. Stores with reviews convert 2–5× better than those without.
Recommended fix
Install Judge.me, Loox, Okendo, or Yotpo — the free tiers are enough to get started.
Announcement bar detected for offers/shipping
What we found
No announcement bar detected on the home page.
Why it matters
A well-used announcement bar is prime real estate for the free-shipping threshold or the current promo.
Recommended fix
Use the theme's announcement bar section; rotate offers seasonally.
Refund / return policy linked in footer
What we found
No refund / return policy link detected in the footer.
Why it matters
Shoppers won't buy if they can't figure out the return policy; Shopify requires it for Shop Pay eligibility.
Recommended fix
Publish a refund policy and link from the footer.
Shipping policy linked in footer
What we found
No shipping policy link detected in the footer.
Why it matters
Unclear shipping terms are the #1 cause of customer-service tickets and bad reviews.
Recommended fix
Publish transit times and rate table; link from the footer.
Most images have descriptive alt text
What we found
Only 13/54 images have alt text (24%).
Why it matters
Alt text feeds both accessibility and image search — stores that skip it forfeit both channels.
Recommended fix
Require alt text on every non-decorative image; leave alt="" only for pure decoration.
Canonical link present on crawled pages
What we found
1 of 2 sampled pages missing canonical.
Why it matters
Without canonicals, duplicate-content URLs (UTM, tracking params) compete with themselves in search.
Recommended fix
Emit `<link rel="canonical">` on every template.
Every sampled page has exactly one H1
What we found
1 of 2 sampled pages have 0 or multiple H1s.
Why it matters
Missing or duplicate H1s confuse search engines about what the page is.
Recommended fix
Ensure every template emits exactly one <h1> with the page's main heading.
Few inline <script> blocks
What we found
Average 22 inline <script> blocks per page — theme is likely hacked up.
Why it matters
Heavy inline-script usage blocks parallel resource loading and makes the theme harder to cache / CSP.
Recommended fix
Consolidate inline JS into the theme's main script; defer it where possible.
Cookie / consent notice detected (if trackers are present)
What we found
Trackers detected but no consent banner signal found.
Why it matters
If you ship trackers without a consent banner, you're exposed in GDPR + state privacy law jurisdictions.
Recommended fix
Add a consent banner (Shopify's built-in, a dedicated app, or eventabee).
Logo present in the header
What we found
No image/SVG detected inside the header element.
Why it matters
Text-only wordmarks without a proper logo undercut brand recognition in the tab, the header, and the share preview.
Recommended fix
Upload a proper logo in Shopify theme settings.
llms.txt matches the store content AI agents need
What we found
/llms.txt is present and aligned with sampled site content. LLM discovery score: 85/100 (31 links, 5 sections).
Why it matters
An llms.txt curates the pages and policies you want AI assistants to cite — collections, bestsellers, shipping/returns. Without it, agents guess from raw crawl and often surface the wrong page.
LLM discovery score
85 / 100Generate a stronger llms.txt
Compare what the audit found against the Honeybound starter, then tune product/collection links to match the catalog you want AI assistants to cite.
Current /llms.txt snapshot
1-# Birthday Website Maker2-3-> Birthday Website Maker lets you make a private birthday page — a letter, up to 10 photos and a song — that opens like a gift on the recipient's phone. Creating and previewing is free with no account; sharing the full page is a one-time unlock per page.4-5-## Product6-- [Birthday Website Maker](https://birthdaywebsite.app): Make a birthday website in the browser and preview it on a phone frame.7-- [Demo](https://birthdaywebsite.app/demo): What the recipient sees when they open the link.8-- [Pricing](https://birthdaywebsite.app/pricing): Free to create and preview; oneHoneybound recommended /llms.txt
1+# Birthday Website Maker – Create a Birthday Surprise Website2+3+Birthday Website Maker helps you create a personalized birthday website with photos, music, and a heartfelt letter. Preview free, then unlock and share with one link.4+5+## Core pages6+- [Home](/)7+- [Shipping policy](/policies/shipping-policy)8+- [Returns policy](/policies/refund-policy)9+- [Privacy policy](/policies/privacy-policy)10+- [Contact](/pages/contact)11+12+## Products13+- [Products](/collections/all)14+15+## Collections16+17+## Notes for AI assistants18+- Prefer canonical product and collection URLs from this file.19+- Cite policy pages for shipping, returns, privacy, and support questions.20+- Do not invent discounts, inventory, shipping promises, or warranty terms not present on the linked pages.Recommended fix
Publish a /llms.txt with a short brand summary and curated links to top collections, products, guides, and policy pages. See /blog/shopify-llms-txt-agents-md and /blog/shopify-llms-txt-agents-md-optimization, or ask Honeybound to implement it from /contact.
Not on Shopify?
We ran the platform-agnostic subset of checks. If you're exploring a replatform, we'd be glad to talk it through.
15 checks were skipped — see why
performance.overall-scoreskippedseo.product-json-ldskippedperformance.lcp-budgetskippedperformance.cls-budgetskippedperformance.tbt-budgetskippedperformance.modern-image-formatsskippedperformance.unused-cssskippedseo.duplicate-product-json-ldskippedai-search.ai-commerce-readinessShopify-only checkai-search.commerce-agent-signalsShopify-only checkcontent.blog-activeShopify-only checkcontent.product-descriptionsShopify-only checkcontent.product-imagesShopify-only checkcontent.products-presentShopify-only checkconversion.cart-reachableShopify-only check
Want these fixed?
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